The 'Promote' section of the Event Editor on your event page will allow you to access and manage our built-in promotion tools. This article will provide an overview to help you navigate your Promote page.
To promote your event:
1. Log-in to your Universe account, go to your My Events page, and select the event you would like to manage.
2. Select the 'Promote' option from the menu down the left side of your page. Once selected, additional settings will appear below:
a. Settings: From this page, you can create, and easily copy, a custom URL and add tags or key words to improve the search engine optimization for your event page. This helps your page appear higher in search results.
b. Affiliate Tracking: From this page, you can set up referral tracking links to track sales purchased from a specific source or promoter. Codes can be added individually or in bulk from a csv.
c. Social Deals: From this page, you can encourage people to share your event on Twitter or Google+ by offering a discount in exchange for social media posts about the event.
d. Channels: From this page, you can post your event to Facebook, add a tab to sell tickets on an existing Facebook page and connect your event to SocialLadder to identify and reward influential fans.