1. General event information
| Question | Answer |
| When is the experience open? | 11–28 February 2027. 11:00am–8:00pm daily, subject to final confirmation. |
| How long does the experience take? | The Experience will last around 55 minutes. |
| Is the experience suitable for all ages? | All ages welcome, but under 16’s are required to attend with an adult. |
| Is the experience indoors or outdoors? | The main exhibition takes place indoors, although you may be required to wait for a short time in the queue outside. This outside area is covered. |
| Will I see real Williams Formula 1 cars? | The experience is planned to feature Williams cars from different eras – from 1977 to 2027. |
| Will Williams drivers be attending? | The experience does not include appearances from the Williams drivers. |
| Will there be merchandise available? | Yes, there is a merchandise area at the end of the experience where you are welcome to purchase Williams items at an additional cost to your ticket. If you purchased a VIP package or add-on items as part of your ticket, these can be collected from the merchandise store at the end of the experience. |
| Do you accept cash? | Please note that this will be a cashless event. All purchases and transactions must be made using a debit or credit card. Contactless payments, including Apple Pay and Google Pay, will also be accepted. |
2. Tickets and booking
| Question | Answer |
| Do I need to book in advance? | Yes, advance booking is recommended to avoid disappointment. Walk-ins are not allowed, but same-day bookings may be available online or via a QR code at the venue, subject to availability. |
| Are tickets allocated to specific time slots? | Yes, you will receive a timed entry slot and you will need to arrive 10-15 minutes before your timed slot for entry. |
| Can I change my booking date or time? | Please contact Ticketmaster. |
| Are tickets refundable? | No, but under special circumstances please contact Ticketmaster. |
| What happens if I arrive late? | If you arrive after your allotted timeslot, you will not be permitted to enter the venue. The team will endeavour to fit you into the next group, but this will be subject to attendance and venue capacity. |
| Do children need tickets? | Yes, children under 16 will be able to purchase a child’s ticket and must be accompanied by a paying adult. Children under 5’s go free. |
| Are group bookings available? | Yes, groups of 10+ adults can purchase a group ticket. |
| Can I give my ticket to someone else? | Yes, tickets are digital and you can transfer them. |
| What if I haven't received my tickets? | Direct guests to their Ticketmaster account and customer support. |
3. The immersive experience
| Question | Answer |
| Will I be expected to interact with the actors? | Your involvement within the experience is totally up to you. The actors will not force any participation. You can simply observe. |
| Will there be loud noises, flashing lights or special effects? | There will be some dramatic lighting and projection and accompanying sound. |
| Can I touch the Formula 1 cars? | You will not be permitted to touch the cars. |
| Can I take photographs or videos? | Yes. |
| Can I share photos on social media? | Yes. |
| Is the experience suitable for people who aren't F1 fans? | Yes – the experience is designed to introduce visitors to Williams' history through storytelling, theatrical environments and iconic cars. |
4. Accessibility and additional needs
| Question | Answer |
| Is the experience wheelchair accessible? | Yes, there is a step-free route through the experience if required. |
| Are accessible toilets available? | Yes. |
| Can I bring a mobility scooter? | Yes. |
| Are assistance dogs permitted? | Yes. |
| Is seating available throughout the experience? | The experience is a standing experience with no seating. If you need a temporary seat, please ask a member of staff before you enter. |
| Will there be flashing lights, smoke or strobe effects? | There are no flashing lights in the experience, but some might find the lighting states intense. |
| Can I leave the experience early if I feel overwhelmed? | Yes, please contact a member of staff if you feel unwell. |
5. Families and children
| Question | Answer |
| Can I bring a pushchair into the exhibition? | Yes, although we do not have a buggy park. |
| Are baby-changing facilities available? | Yes, there are changing facilities in the accessible toilets. |
6. Venue facilities and visitor information
| Question | Answer |
| Is parking available? | No. |
| Is there a cloakroom? | No, please bring minimal belongings as there is nowhere to store them during the experience. |
| Will there be food and drinks available? | No. |
| Can I bring my own food or drinks? | No. |
| Can I leave and re-enter the exhibition? | No. |