Universe recently introduced a new feature allowing hosts operating as businesses in the UK and EU to register their accounts as 'Business Seller' accounts. This change was made to ensure compliance with UK & EU consumer protection regulations.
Specifically, the regulations require anyone operating as a trader or business to provide potential customers with your operating address, telephone number and email address. When registering your account as a Business Seller you will provide this information and it will be included in your Universe listings.
Note: Business Seller registration is only required for users located in the UK or EU. For a full list of countries where Business Seller registration is required, please see here
- How to register as a business seller
- Who needs to register as a business seller?
- Countries where Business Seller registration is required
How to register as a business seller
There are two ways to register your account as a business seller.
1. Registering when creating a new event
When creating a new event located in the UK or EU you will see a new toggle called "I am registered as a Business Seller" on the Additional Details section of the event creation form.
Click the toggle to enable the form, then enter your required contact information in the fields below. When you save your event, your business seller details will be saved as well.
2. Registering from your account Profile Page
You can also register your account as a Business Seller without creating a new event. To do so, navigate to your account settings page, then select the 'Profile' tab. You can also access your profile settings directly from the following link: https://www.universe.com/dashboard/settings/profile
In your profile settings you will see the "I am registered as Business Seller" toggle.
Click the toggle to enable it, then enter your required contact information in the fields below. When you are done, click the "Save Changes" button to save your details.
Once you have registered as a business seller, your contact details will display publicly on your event page under the "About the Host" section.
Who needs to register as a business seller?
European consumer protection regulations define a business seller as someone "selling as a `Trader` (i.e. acting for the purposes of a trader, business, craft or profession." In general, if you are selling tickets as or on behalf of a business you would qualify as a business trader. Examples of users that would typically qualify as business sellers include:
- A concert promoter selling tickets to a music festival or concert
- A museum or attraction selling entry tickets
- A nightclub selling advanced entry tickets
Note: The list above is meant to provide an example, and is not exhaustive. Other activities and types of users may qualify if you are operating as a business.
Generally private users hosting private events do not need to register as a business seller. For example you likely do not need to register as a business seller for events like birthday parties, book clubs, or other private events not operated as or on behalf of a business.
If you are selling tickets as or on behalf of a business, you have a legal obligation to declare yourself as a business seller. Declaring yourself as a private seller, even though you are acting as a business, is misleading to potential consumers and breaks UK/EU consumer protection law and Universe policies.
Countries where Business Seller registration is required
- Aland Islands
- Isle of Man
- Northern Ireland
- United Kingdom