Google Tag Manager deprecation

As of January 1st, 2020, the Universe platform will no longer support Google Tag Manager (GTM). This will allow us to deliver on our commitment to protect consumer privacy and data security in regions we currently operate in.

Preventing unaudited tags on the platform strengthens the protections we need to have in place to deliver security and privacy for ticket buyers.

We will continue to offer first-class marketing and analytics support by way of first-party, native integrations with reputable vendors such as Google Analytics, Google Ads and Facebook Pixel.

  Note: If you are currently using GTM to help manage your event's marketing campaign, we recommended that you migrate your tags over to one of these integrations. For more information on how to do so please see the following articles: 

Integrate with Google Analytics on your event

Use Facebook Pixel on your Universe event

If a particular tag or tracking service that you use is not supported by the aforementioned integrations please contact support or speak to your Universe representative about how our AdTech team can help.