If you are using Facebook Pixel to create and target ads, you can now use Universe’s Facebook Pixel integration to easily send tracking info about your event to Facebook in one simple step.
How to add Facebook Pixel to Universe
- Create your event on Universe.
- Copy your Facebook Pixel ID from the Facebook Ad Manager. If you haven’t created your FB Pixel, you can read this guide on how to create one.
- In your 'Event Manager', click on 'Integrations' from the menu along the left side of your screen.
- Add your Pixel ID in the 'Facebook Pixel' section and click Save.
That’s it! Once your ticket buyers complete checkout, we’ll automatically send Facebook the purchase data.
What events and data does Universe send to Facebook?
| Scenario | FB Event Fired | Data/Parameters | ||||
| Ticket Buyer opens the Universe checkout widget to view tickets | Checkout - Viewed Tickets | - Event Name | ||||
| Ticket Buyer selected tickets and clicked "continue" to the 2nd step of checkout | Checkout - Added Tickets | - Event Name - Total Cart Value - Order Currency - Total Tickets Selected |
||||
| Ticket Buyer completes checkout | Purchase | - Event Name - Total Order Value - Order Currency - Total Tickets Purchased |
Comments
0 comments
Article is closed for comments.