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  1. Universe Help Center
  2. Hosting an Event
  3. Google Analytics

Google Analytics

Set up integrations with Google Analytics and Google Tag Manager to track your traffic and conversions. Recommended for users with some understanding of GA and GTM only.

  • Integrate with Google Analytics 4 on your event
  • Google Tag Manager deprecation
  • Acquisition and ecommerce Google Analytics tracking guide
  • Integrate with Google Analytics on your event
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