Easily integrate your Universe event with Google Analytics to track visitors and conversions for your event.
Before continuing, you need to have a Google Analytics property that you want to use. If you haven't used Google Analytics before, follow these instructions to create a property to use.
Now you are ready to connect Universe with Google Analytics by copying your property's Tracking ID and adding to Universe:
- Navigate to the Tracking Code section of your property you want to use as shown below:
- Now copy your property ID from the Tracking Code section:
- Once copied, go back to your Event Manager in Universe, and click on the 'Integrations' tab from the menu along the left side of your page.
- Paste the Tracking ID in the 'Google Analytics' section. Select 'Enable Ecommerce tracking' if you want to have purchase data sent to Google Analytics.
- Click Save.
That's it! All visitor and purchase data will be automatically sent to Google Analytics.
Note: You'll need to follow the steps above for each event if you have multiple events.
If you are interested to see which marketing channels are providing you with the most converting traffic, check out our Acquisition and Ecommerce Google Analytics Tracking Guide.
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